Developing a financial system for the digital economy.

CRM: The concept of the leaky bucket

It takes more investment and effort to win new customers than to keep current ones. Think of your CRM as a bucket: new customers fill it up little by little, while unhappy customers slip through spaces or holes.

Solution

Use data collected from all customer interactions and channels, including purchasing behaviors and other relevant factors, to create a customer retention strategy. This will help implement preventative actions to avoid situations that could drive customers away.

Inventory Control

Whenever an item is out of stock, it results in a missed sale and can drive customers to competitors. Conversely, unsold products tie up valuable capital.

Solution

ur approach uses predictive analytics to link sales history with different factors, helping pinpoint why stockouts occur and prevent inventory from becoming stagnant. This enables early detection of potential shortages, better planning, and proactive steps to address them.

NBO: Next Best Offer

"Customers who bought cookies also bought these products."

Solution

Our solution links products and buying patterns to improve recommendations and boost cross-selling effectiveness.

Personalized Offers

A timely offer tailored to each customer's preferences and habits in the digital space.

Solution

Our solution analyzes customer preferences and purchase patterns to deliver targeted ads and promotions on your website or marketplaces. This approach increases conversion, reduces media waste, and builds stronger customer relationships.

Targeting

Identify target groups most likely to respond to inbound marketing.

Solution

We analyze demographics and other factors to find and prioritize groups with the highest response potential, for both B2C and B2B actions.

Business pain control

Alerts are triggered at key points in the customer journey for instant action. Solution Our system connects to platforms like ERP or Data Lake to monitor events in real time.

Solution

It generates alerts with tutorial cards via an intuitive interface, highlighting deviations and occurrences so users can act quickly and manage transactions more effectively.

Geo Analytics

Analyze the profile of buyers in each neighborhood

Solution

Our solution integrates multiple data sources to construct comprehensive demographic profiles for each neighborhood. This approach enables more precise targeting of local consumers and enhances the effectiveness of marketing strategies.

Market Basket Analysis

"Show me what you buy, and I'll tell you what else you need."

Solution

Our solution analyzes buying patterns, preferences, and behaviors to identify product combinations and recommendation opportunities. This allows you to create more relevant suggestions, drive complementary sales, and increase the ticket value.